We will be working together to help break new artists and connect new and established artists with a broadening universe of fans in ways that will wow them both. In making the announcement, Daniel Ek, Chairman and CEO of Spotify, said, “This partnership is built on a mutual love of music, creating value for artists and delivering for fans. The new agreement will also provide UMG with unprecedented access to data, creating the foundation for new tools for artists and labels to expand, engage and build deeper connections with their fans. Under the agreement, the companies will advance their partnership to ensure that streaming realizes its full transformational potential for artists, labels and fans by delivering a comprehensive range of music experiences, providing more flexibility for new releases, and collaborating on innovative marketing campaigns across Spotify’s platform. STOCKHOLM AND SANTA MONICA, April 4, 2017 – Spotify, the leading global music streaming service, and Universal Music Group (UMG), the world leader in music-based entertainment, today announced a new, multi-year global license agreement.
SPOTIFY AND UNIVERSAL MUSIC GROUP ANNOUNCE GLOBAL, MULTI-YEAR LICENSE AGREEMENT SPOTIFY AND UNIVERSAL MUSIC GROUP ANNOUNCE GLOBAL, MULTI-YEAR LICENSE AGREEMENT.
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